The T in E-A-T: What is Trustworthiness? How can you achieve it?

Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your

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How to promote your products and earn money on Pinterest

With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users

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The Future SEO: Boardroom edition

30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toesIs it possible to simply spot the inefficiencies of SEO in its infancy and foresee

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Everything you need to know about the Google MUM update

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experienceThe Google

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Influencers in today’s SEO

30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencersGoogle’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model

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Four ways to improve page speed and master Core Web Vitals

30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals scoreThere are three core web vitals that make up the majority of the site’s

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Now is the best time to stitch your search marketing loopholes before 2022

30-second summary: Confused users don’t spend moneyYour search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual salesSEO pioneer, serial

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The future of gaming and streaming: a networking and SEO arsenal

30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growthI spoke with industry influencers

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Six content ideas to supercharge your marketing in 2021

30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expectSurveying or monitoring your analytics is a great way of listening to

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How to show the business value of your SEO proposal

30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s businessForecasting needs to be a star element of your customer acquisition

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