How to improve the accessibility of your website

Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why

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SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened

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How to craft great page titles for SEO

Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and

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Online audience research: how to analyze your audience

To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms

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