What queries are you ranking for, and with which pages?

When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking

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What makes a good website?

People often ask us to explain what makes a good website. Whether we have a list of elements that a great site should have. Unfortunately, there isn’t an easy, one-size-fits-all

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Four Google SERP features for ecommerce SEO

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for salesHow do you jump right in front

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Got an old website? Update it and refresh your SEO

Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to

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Best practices for SEO-friendly URLs

It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room

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Content maintenance strategy: 6 tips for a cleaner website

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post

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Why focus on long-tail keywords?

>Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail

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Does readability rank? On ease of reading and SEO

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced

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How to update your content in 10 steps (and make it better)

Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for

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What is a keyword?

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to

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