Competitor Paid Search Analysis: Why Is It So Important? via @sejournal, @SimilarWeb

Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is

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The Top 10 Digital Marketing Certificate Programs to Enroll In via @sejournal, @JuliaEMcCoy

Looking to get a digital marketing certificate that will prove your proficiency in the marketing world? Check out our comprehensive roundup. The post The Top 10 Digital Marketing Certificate Programs

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How to Find & Optimize Your MVPs (Most Valuable Pages) via @sejournal, @LWilson1980

Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here. The post How to Find & Optimize Your MVPs

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Google on Separating Content By User Intent via @sejournal, @MattGSouthern

Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. The post Google on Separating

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Google Says Improve Content to Recover From Core Updates via @sejournal, @MattGSouthern

Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. The post Google Says Improve Content to

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The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?

The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you

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3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need via @sejournal, @adzooma

Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You

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Yoast SEO Premium comes with Spanish customer support

Did you know Spanish is the second-most spoken native language on this planet, after Mandarin Chinese? Over 500 million people natively speak Spanish. What’s more, Spanish is the fourth-most spoken

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How to get buy-in from the C-suite

30-second summary: Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementationThere are three aspects you need to

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Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools via @sejournal, @MattGSouthern

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. The post Google Updates AMP, Mobile Friendly, and

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