How to create the right meta description

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results

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SEO certification: How can you get it and why should you?

Once you finish a Yoast SEO academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media.

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Got an old website? Update it and refresh your SEO

Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to

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Best practices for SEO-friendly URLs

It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room

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Why focus on long-tail keywords?

>Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail

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Does readability rank? On ease of reading and SEO

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced

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Image SEO: How to optimize your alt text and title text

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But

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How to learn SEO: A guide for all backgrounds

Do you want to learn SEO? Good for you! There are loads of resources to choose from, so we’ve put together this guide to help you navigate all the options.

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How to improve the accessibility of your website

Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why

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How to craft great page titles for SEO

Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and

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