Online audience research: how to analyze your audience

To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms

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What is search intent and why is it important for SEO?

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning

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Product page SEO: 5 things to improve

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this

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What is SEO? An explanation for beginners

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps,

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